Geotagging your location on Instagram is a highly undervalued way to generate traffic and reach a wider audience than just the people who are already following you. Getting new followers can be a big challenge, so Geotagging is something you should definitely get into if you want to grow your account. And honestly, who doesn’t want to do that? But before we dive too deep into the “how to” of things, let’s look at what an Instagram Geotag really is.
Geolocations in the first place are gathered from your physical location, based on where your mobile phone is. This information can be obtained in many different ways, for example through your IP address or through cell phone towers, WiFi access points, GPS coordinates or a combination of these.
Add location stickers to your posts to get noticed by more people and gain extra exposure. Just remember to tag your location when you post a new video or photo. Here are some easy ways you can use Geotags in your Instagram marketing.
Stories Location Stickers
When you location stickers on your Stories, people who aren’t already following you can discover your stories through the explore page.
There are 2 different kinds of location stickers
- There is the sticker where you can tag (for example) an address in your story.
- There is the more subtle kind of location sticker that’s more city specific eg. #london
Here are 3 different ways to use location stickers in your Instagram Stories:
1. To tag your own location
Share some behind-the-scenes content in your Stories and tag the location of your office. People love getting a sneak peek behind the curtains. This can be especially fun if you have a brick-and-mortar store, an atelier or a café. If your content is good enough, people will come back for more or give your account a follow.
2. At events
Share stories from industry events or exhibitions. This is valuable content for those people who can’t be there themselves physically. If you’re several people from the company at the location you can take advantage of it by interviewing each other. If you’re alone, bring a gimbal or tripod and film yourself. Don’t be afraid of showing yourself to the audience. Guide your viewers throughout the day by sharing short clips of the most important moments.
3. New openings
Opening a new store? Perfect! Record the whole event and post it live. Tag the story with your physical location and share it. These type of events should be shared live for the best effect. Don’t worry about post-production, the whole purpose of Instagram Stories is that it should be casual, fun and authentic.
Other than using Geotags you can also tag your location through hashtags. If you’re in New York City you can tag #NYC or #newyorkcity to reach people near your area. This is something that is easy to forget, as it’s common to use hashtags related to the topic or industry rather than the physical location. You can also add hashtag locations to Instagram stories, using the hashtag sticker.
Tag yourself when you’re not there
Be smart when using Geotags. To increase your reach, you can tag your photos in locations even when you’re not physically there. Keep the local audience in mind and tag locations where you think your content would be relevant. But don’t go overboard, only tag relevant places on relevant occasions.
I hope you’ve found these tips helpful. Feel free to drop any comments below, and…
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Until next time…
<3 Cherene – the Barefoot CEO